UX Design - Web
Client: eFemme Inc. - MMF Beauty

“MMF is a Cloud based management software for the beauty industry that offers everything you need to run a more success business while surpassing customer expectations.”

Project goal: Attracts visitors to sign up and join the platform

Methods used: interview, site visit, survey, A/B testing, persona, wireframe, hi-fi mockup

UX Design - Mobile Web
Client: BMO - concept
Project goal: Improve mobile experience for BMO credit card webpage to increase online credit card applications through mobile

Key Highlights:
• Easy accessible call to actions buttons (both top and bottom)
• Easy comparison from card to card
• Highlight key figures that customers are interested in or cautious of
• Slider for easy input for Rewards Calculator
• Show rewards and details

Client: The Alea Group
A company that builds the leads funnel for B2B clients.

Responsive website development, mockup design.

Airport Assistant App aims to assist traveller during the stay in the airport. Air is known as the number one travel method among travellers, however travellers usually get overwhelmed by the airport information, including flight status, airport alert, way-finding information and etc. The challenge here is the personal experience versus the large airport system.

Opportunities

• Real-time information update for flight status and airport alert

• Personalize experience by providing only relevant info to traveller

• Communicate clear way-finding information by using visual form and geolocation technology

• Digitalize travel documents and boarding passes for easy check-in and boarding experience.

Welcome Email design for Joe Fresh email subscribers, including desktop and mobile versions.

Client: Nspire Innovation Network

Nspire Innovation Network is one of Canada’s largest student-run networks. It is a non-profit organization in the business and technology sector. They inspire, connect and support young professionals and students in their path to become innovative leaders. Nteract is Nspire's membership program.

Branding & UI Design
Brand development for Nteract, including identity and marketing materials. User interface design for online platform of Nteract’s membership program.

Branding & UX/UI Design
Client: Supremeal Inc.

Supremeal Inc. is a fitness meal plan company that provides HPT designed menu, calories control and abundant nutrition all in one. Their professional designed meals provide high quality protein and good fat. The App allows customers personalize their meal plan to suit their personal fitness goal.

www.supremeal.com

Client: Electrical Safety Authority

The ESA Permit Infographic aims to encourage the Skilled Homeowner to apply for the permit before starting any wiring work. 

We are speaking to folks who are fluent in the language of wiring diagrams. The visual style of the infographic plays homage to that visual language. It’s both a nod to our target audience’s expertise and a way to break down information in easy-to-follow modules.

Brand and Web Development
Client: UG Studio

UG Studio is a Toronto based wedding photography studio, founded by two designers who believe in recording the true beautiful moments for wedding couples. Photography for them is like handcrafting love stories and they aim to make each one unique and memorable. 

www.ugstudio.ca

Client: ienvironment

Information graphics for an enclosed system of waste water processing, part of a waste water processing project promoted by ienvironment, a non-profit organization who like to share green ideas.